Email Marketing Manager
CountryUnited States of America
Job TypeFull-Time Regular
At Anixter, we give you an opportunity for a career in a great work environment. We are a friendly, employee-focused organization that prides itself on customer service, flawless execution and a hard day’s work. If you are looking for a great work environment and an opportunity to grow your career, please read on!
The Email Marketing Manager is responsible for the technical planning, execution, and measurement of the email channel. This position partners closely with Analytics, Creative, and Digital Marketing Strategy teams to ensure that marketing objectives and business results are met. The Email Marketing Manager will use user data and insights to develop personalized campaigns to increase engagement and drive conversions. Candidates must have the right combination of marketing strategy and analytics-driven insights. Candidate must be detail-focused and possess clear oral and written communication and follow-up skills.
Main responsibilities/Key goals
Create, test, deploy and track email marketing campaigns and landing pages
Work closely with Analytics and Digital Marketing Strategy teams to develop insights and identify opportunities to continually improve targeting and segmentation capabilities
HTML and CSS production of email templates and landing page templates
Develop strategy and own end-to-end execution of nurturing campaigns
Develop test and learn program to drive incremental revenue goals while continuously improving the overall email program
Develop and expand marketing automation capabilities in order to scale across multiple campaign versions and communities
Apply email best practices to determine new opportunities that will improve the customer experience and continue to drive the business
3+ years of experience in email marketing automation
Have built automated triggered email campaigns from start to finish
Adobe Creative Suite
HTML and CSS skills
Experience with analytics and A/B testing
Knowledge of responsive design
Experience in Hubspot a plus
Experience with Adobe Marketing Cloud a plus
Anixter is a global, Fortune 500 distributor of Network & Security Solutions, Electrical & Electronic Solutions and Utility Power Solutions.
We help build, connect, protect, and power valuable assets and critical infrastructures. From enterprise networks to industrial MRO supply to video surveillance applications to electric power distribution, we offer full-line solutions—and intelligence—that create reliable, resilient systems that sustain businesses and communities.
Through our unmatched global distribution network along with our supply chain and technical expertise, we help lower the cost, risk and complexity of our customers’ supply chains.
Anixter is an Equal Opportunity and Affirmative Action Employer; Minority / Female / Disabled / Veteran. We require all of our employees to perform work in an ethical manner and uphold a culture of honesty and ethics at all times.